Sep 22, 2016

Vibram presents its first Diamond

On Thursday 22 September Vibram opened its first Vibram Diamond in collaboration with Artigianoteca, with a concession within the historic Milanese footwear repair store.

Vibram Diamonds arise in the context of the Vibram Sole Factor initiative, developed by Vibram to give customers an opportunity to personalise and improve the performance of their footwear with the application of a high-performance Vibram sole. The Vibram Sole Factor concept provides an original solution to improve footwear performance, and users can find inspiration from the various possible combinations of compound and colour, with something for everyone: there are oversized but extra-light soles, camouflage versions, soles in EcoStep compound for a sustainable alternative and soles with extraordinary grip. Products that offer the perfect combination of functional design, high quality materials and aesthetics to satisfy even the most creative and eccentric of tastes.

From its launch to the present day, Vibram Sole Factor has seen various forms, in order to reach out to its audience effectively and directly. The project began as the company’s on the road version, with a truck – still operating today – travelling around Italy and Europe and making scheduled stops in various places to coincide with sporting events or fashion fairs. The initiative’s first major evolution was the opening of its first official store, the Vibram Academy in Athens - the first Vibram Sole Factor flagship store - and continues with the inauguration of the Vibram Diamonds, Sole Factor concessions in selected outlets specialising in footwear repair.

The Vibram Sole Factor catalogue available in the Vibram Diamonds will be renewed every year, with the introduction of previously unseen models and trendy new additions, while always maintaining the Vibram high standards of quality and performance.

Artigianoteca , the historic store settled in Viale Premuda 1 in Milan, is the very first official Vibram Diamond to be followed by openings in Alba and Brescia. The schedule for opening Vibram Diamonds envisages a further five concessions in five more stores in Italy and Europe by the end of 2016.

Press Contacts

World Wide Coordination Europe
Green Media Lab
Via Savona, 97 Milano
Tel. +39 02 91320415
chiara.broggini@greenmedialab.net

USA
Backbone
65 North 4th St. Suite One
Carbondale, CO 81623
Tel. +1 970 963 4873
john.dicuollo@backbonemedia.net

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