Nov 10, 2016
Milano - Italia

The Vibram Sole Factor hits EICMA motorcycling show

Vibram is back to the EICMA World Motorcycling show (Milano, November 10-13), this time with a brand new stage of the Vibram Sole Factor, to show all the visitors its own solutions for the world of two wheels as well as offer an upgrade service with Vibram soles on motorcycle boots. All people interested will be invited to get to the truck – positioned by the Motolive Village – with their own footwear and ask the Vibram expertise team for tips and costs of an upgrade work. Vibram will take in charge all the operations and will give the boots back in some days following the fair.

Additionally, the shoemaker staff onboard will also be engaged in some clinics showing step by step the resoling process; a kind of Vibram lab where to discover the secrets of the yellow octagon.

Finally, just in front of the truck, Vibram will offer all the show’s visitors a special platform where to test the brand new Vibram VLR Tech technology, which combines two different Vibram rubbers, hard and soft, within the same sole. This match allows to get at the same time endurance benefits from the compact rubber (featuring the bottom of the sole) as well as lightness from the expanded rubber (reducing weight up to more than 30%). The result is a sole that keeps its own functionality while being more durable thanks to the "rebound" in its central section as well as reducing weight and vibrations. Greater comfort and increased performance, try it!

The exhibition area of EICMA will also feature the items of some Vibram’s partners such as Acerbis and Rev'it.

Press Contacts

World Wide Coordination Europe
Green Media Lab
Via Savona, 97 Milano
Tel. +39 02 91320415
chiara.broggini@greenmedialab.net

USA
Backbone
65 North 4th St. Suite One
Carbondale, CO 81623
Tel. +1 970 963 4873
john.dicuollo@backbonemedia.net

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