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Havaianas meets the iconic Vibram soles

The comfort and bright colours of Havaianas meets the functionality and performance of Vibram soles, creating an urban-style collection to be worn in a range of occasions and destined to become an essential component of cutting-edge street-style looks.

The collaboration between Vibram and Havaianas has been formed within an all-new context in which the identities of the two brands co-exist, despite being created in natural environments that appear to be extremely diverse. The common aspect that the two brands share is the use of rubber in the manufacture of their products, which were initially focused on functionality and performance, over time becoming veritable icons of style and design. The overall aesthetic features pop colors reminiscent of the collaboration's palette. The meeting point of the five models is a "urban" context: a multicolored world where the shoes represent satellites that rotate to display both the Havaianas upper and the Vibram sole, combining in a surprising way creating an artificial environment where the models reveal their true appearance in a group image.

The overall aesthetic features pop colors reminiscent of the collaboration's palette. The meeting point of the five models is a "urban" context: a multicolored world where the shoes represent satellites that rotate to display both the Havaianas upper and the Vibram sole, combining in a surprising way creating an artificial environment where the models reveal their true appearance in a group image.

Press Contacts

World Wide Coordination Europe
Green Media Lab
Via Savona, 97 Milano
Tel. +39 02 91320415
sebastiano.vichi@greenmedialab.com

USA
840 Commonwealth Avenue
Boston, MA 02115
Rekha Purwaha
Tel. +1.781.467.9520
rekha.purwaha@vibram.com