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Vibram launches the new “#WhyVibram” campaign

Vibram, world leader in the development and production of high-performance rubber soles, presents the #WhyVibram communication campaign, which focuses on some of the most important lifestyle brands that collaborate with the company. The designers from Woolrich, Casadei, Roa Hiking and Atlantic Stars, the companies featured in this first edition, highlight the added value gained from their partnership with Vibram, which plays a fundamental role in bringing together product creation and manufacture.

Thanks to the technical know-how and the more-than eighty years of experience, Vibram is the ideal partner for founding partnerships that respond to the requirements of quality, safety, performance and design. These are characteristics that run deep in the DNA of Vibram and form an essential part of the current and future research carried out by lifestyle companies into functionality and innovation to be combined with the aesthetics and personality of each brand.

The #WhyVibram project consists of four video-interviews with the four aforementioned designers and is based on an immediate format communicating the message directly to the public, expressing the values of transparency and authenticity. The material will be published on Vibram’s digital platforms - Facebook, Instagram and Twitter - starting in from the 9th of March 2020 and also shown on the channels of the partners involved.

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Rekha Purwaha
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