Aug 31, 2016
VIBRAM AT EUROBIKE 2016
Vibram will be in Friedrichshafen (Germany) from 31 August to 4 September to attend the EUROBIKE show, for the first time as an exhibitor. It is an important presence for the company as it fully enters the most important event in Europe dedicated to the global bicycle industry, home to major world premieres and analysis as well as conferences on new trends.
Vibram, which has always offered footwear solutions for bike enthusiasts, will be present at Eurobike with its 110 square meter Vibram Sole Factor truck, placed at the entrance of the West Gate of the show, where Vibram professionals will show how to improve a shoe by applying a high performance Vibram sole. Upgrades will be done on mountain bike footwear with Vibram Megagrip and Vibram Idrogrip compounds.
Vibram Megagrip is the exclusive compound developed to successfully face the wet surfaces featuring a mix of resistance and grip, particularly suitable for enduro lovers, who combine riding sessions with passages where it is needed to get off the bike and walk, especially on hard terrains.
Vibram Idrogrip is a compound designed for outstanding grip on both wet surfaces and on the pedals of the bike, thanks to its own specific density that turns it into a perfect tool for all mountain bike disciplines and especially for downhill.
The first lucky visitors of Eurobike show to the fair that will get on board on the Vibram Sole Factor truck will have the chance to try out the Vibram upgrade on their own shoes. Being "technically" limited, the number of upgrades will be evaluated by the truck managed according to the number of requests as well as the time available.
Moreover, just opposite the Vibram Sole Factor truck, Megagrip test sessions will be scheduled for the entire duration of the show.
At Eurobike 2016, several brands will be exhibiting shoe styles with Vibram high performance soles.
World Wide Coordination Europe
Green Media Lab
Via Savona, 97 Milano
Tel. +39 02 91320415
840 Commonwealth Avenue
Boston, MA 02115