Aug 30, 2015
VIBRAM SOLE FACTOR HITS THE ROCK MASTER FESTIVAL-TEST
After the great success at the Ultra-Trail du Mont-Blanc® trail running race in Chamonix (France), the Vibram truck hits the Rock Master Festival, the international climbing contest ongoing from August 31st until September 6th in Arco del Garda Trentino (Italy).
The 2015 edition will host the IFSC World Youth Championships along with the traditional Rock Master, ArcoRock Legends and Rock Master Village.
The innovative Vibram Sole Factor project will give all the sport passionates the chance to upcycle their shoes by choosing their own customized style among 200 colorful and performing soles, and to see on real time the master cobblers at work in the truck’s lab.
World Wide Coordination Europe
Green Media Lab
Via Savona, 97 Milano
Tel. +39 02 91320415
840 Commonwealth Avenue
Boston, MA 02115