Design

Each step forward in Vibram history is linked to design, understood as functional design and as technological innovation, but above all its innovations are linked to design, as objects that change our daily lives, that become part of the lifestyle of people; as happened for the Carrarmato sole and Vibram FiveFingers.

Each Vibram project is inextricably linked to Vitale Bramani's first invention, the Carrarmato sole, and in particular to the careful design of the rubber lug, an element on which the design of each sole is based. These lugs, are asymmetrical and transversal to each other, arranged on the sole, of various shapes and sizes depending on their position; this allows traction and grip in every direction and on any terrain, allowing unprecedented performance.

Not only planning: design was part of the life of Vitale Bramani, who collaborated with architect Angelo Bianchetti for the creation of the interiors of the Vibram store in via Visconti di Modrone in Milan, published in the Vitrum magazine in 1959, and with architect Lieuwe Op't Land for the renovation of the Albizzate factory. His shop and its products are also appreciated by the Milanese elite of designers such as Achille Castiglioni and Vico Magistretti, fans of the Bramani shoe, also known as the engineer shoe, used in the 1950s and 1960s by architects, and not only them, to travel to construction sites.

This link with the world of design continues to this day; in fact, over the years Vibram has collaborated with designers such as Isao Hosoe, with whom it began to develop the concept of Furoshiki, winner of the Compasso d'Oro award in 2018, Robert Fliri for Vibram FiveFingers, and many others.